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Blogs, Brand Storytelling, Facebook July 22, 2016

Then & Now – The world of PR

Change is inevitable, change is constant. The world of Public Relations is no exception to this rule.  Here is a look at some of the ways in which the world of PR has changed over the years.  Blogging  Companies no longer have to solely depend on reporters to get their story out, they can publish themselves

Social Media, Stories, Storytelling July 22, 2016

Good News Friday: Most Viewed Story of the Week

Happy Friday! We are back again with our top story of the week.  This week, our most viewed story was “Total Lubricants confirmed as a headline sponsor for CQMS’17”.  In summary, this story speaks about Total Lubricants, represented by their Irish distributor partner, Finol Oils Ltd, being confirmed as a headline sponsor for next year’s Construction

Crisis, Crisis Management, PR Tips July 21, 2016

3 ways to prep for a PR crisis

PR crisis management is all about preparation; having a solid plan in place will make it easier for you to focus on managing your company’s reputation during a media storm.

Featured Journalist, Irish Journalists, Irish Radio July 21, 2016

Featured Journalist – Philip Boucher Hayes

Each week, MediaHQ shines a spotlight on one of the thousands of journalists listed in our database.  This week, we are shining our spotlight on Philip Boucher Hayes.  Originally from Wicklow, Philip is a reporter and presenter on RTÉ Radio 1’s Drivetime as well as a presenter on Crimecall on RTÉ 1. Philip joined RTÉ in

Ireland AM, Irish Journalists, Irish TV July 20, 2016

The team behind – Ireland AM

Ireland AM is TV3’s breakfast show. It features a bit of everything including news, current affairs, weather, fashion, beauty and health.  The show airs live every weekday morning from 7am to 10am. Here is a look at the team that brings us the show.  Presenters  Aidan Cooney  Aidan began his career with Radio Dublin in

PR, PR Tips, Public Relations July 19, 2016

Agency Vs In-house PR

As is the case with most things in life, both PR agencies and in-house PR come with some positives and negatives.  We have decided to take a look at both PR methods to show you the pros and cons of each.  In-house Positives Focus  Probably the main advantage of having an internal PR department is

Brand Storytelling, Branded Content, Branding July 19, 2016

5 Irish companies getting in on the Pokémon Go fun

Pokémania is back baby. And as we all know, wherever consumers spend their time, brands will follow. There have been plenty of cheesy examples of brands forcing themselves into the Pokémon Go bubble. However, since the weather is nice and ice creams are on the way we’re focusing on the positives. Here are our favourite examples

Brand Storytelling, Branding, Companies July 18, 2016

Irish brands that understand the importance of stories

If there’s one thing people always remember, it’s a great story. A great story triggers emotion inside someone. It gets them thinking and it gets them talking.  A great story can work wonders for your brand.  Here are some Irish brands that know all about the importance of storytelling.  Guinness The Guinness brand is famous throughout

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