A live streaming guide for PR pros

Here’s our live streaming guide to help you communicate your brand in a new and engaging way

 

Live events like sports games, concerts and plays are as popular as ever. They are engaging, exciting, captivating and often attract large audiences.

For years, television stations have taken advantage of the excitement of live events to attract viewers. More recently, cinemas have cashed in by broadcasting live music, theatre, opera and sports straight to the big screen.

Now the time has arrived for marketeers and PR pros to jump on the band wagon and captivate their audiences with live content.

The development of live online video streaming apps like Twitter’s Periscope, Facebook Live and Snapchat means organisations can easily share live events as they happen.

Some well-known brands like Benefit, BMW and Red Bull have been quick to add the new technology to its PR and marketing tool belts.

But because it’s inexpensive, big businesses, small businesses and even non-profit organisations can make the most of it. All you need is an iOS or Android device.

Here’s a live streaming guide to show smart PR professionals a couple of ways they can use this emerging platform to promote their brand.

Stream live events

Whether your company is hosting a product launch or a PR event to make an impression on the media, you should live stream it.

You probably spent weeks – or maybe even months – making the arrangements for your organisation’s event, so you may as well make the most of it and broadcast it to as many people as possible.

Stream the unveiling of your latest collection. Stream the speeches made by your company’s CEO. Stream the reactions of attendees before and after. Stream discussions with key people from your organisation.

This is all unique, exciting and engaging content for your fans to watch. And after putting in the effort to organise an event like this, live streaming it will be a piece of cake.

Last year Red Bull live streamed it’s Guest House event on Periscope. This was an exclusive pool party in Miami and tickets could only be won through Red Bull.

It used the technology to promote the brand and strengthen its image as a cool brand for young people. The excitement surrounding the stream was probably helped by the fact that it featured famous musicians, like Lil Wayne.

Share behind the scenes insights

People love to see snapshots of what goes on behind the scenes at their favourite companies. Sharing an interesting glimpse of what staff get up to humanises a brand and really engages with customers.

Behind the scenes footage is also quite hard to come across and the sense that it is exclusive content that can’t be seen elsewhere will give fans a reason to follow your social media accounts.

A live stream video doesn’t need to be long. A short and snappy ten minute piece is plenty, just make sure to build up to the live event by publicising it on social media.

You can live stream any interesting or unusual behind the scenes action.

If you’re working on a play, a film or even a television advertisement, live stream some rehearsals and preparations. Show fans a look at the set or the hair and make up trailer.

If you work in a factory, live stream some of the production process. If you’re an artist, live stream yourself in action.

Live stream unusual staff events or activities. If someone famous is coming into the office, feature them.

And if your idea for a live stream video doesn’t quite make the cut, you can also turn it into a post for Facebook or Instagram.

American discount retailer, Target, sponsored a live music video for television earlier this year. the video featured Gwen Stefani, so it got a lot of attention. But what the brand really benefited from was it’s live streaming of behind the scenes footage across all its social media pages.

Stream demos and tutorials

Live streaming demonstrations and tutorials is a really great way to engage with people who are interested in your products. You can show them new and innovative ways to use your products.

Apps like Facebook Live also allow you to interact with the audience. Viewers can give feedback or you can conduct Q&A sessions with them.

Make-up brand Benefit has been been boosting its brand on Facebook Live by streaming make-up tutorials.

Tipsy Tricks is one of these tutorials. It streams live from San Francisco every Thursday and gets tens of thousands of views. The host chats with different people while sipping on wine, which fits well with the brands playful image.

Closer to home, Joe Media use Facebook Live to air Football Friday Live. The show features a panel discussion about the English Premier League and encourages audience engagement. So far it’s proving popular.

MediaHQ is Ireland’s leading media intelligence agency. If you need help making your PR strategy more engaging, our training courses can help you.

We have helped some of Ireland’s top organisations with everything from brand storytelling and content, to SEO and social media marketing.

We will design an innovative course just for you and your team, find out more here.

 

How are media organisations using Facebook Live effectively?

Facebook Live is a great way for media organisations to interact with viewers in real time. 

Facebook offers a huge audience platform and notifications can be sent to subscribers when a video goes live, encouraging them to tune in. Viewer engagement is also truly simultaneous with the footage.

While not everyone has mastered it just yet, Joe Media are well on their way.

Joe Media have recently introduced “Football Friday Live”, which is a 30-minute weekly panel discussion about the English Premier League.

FFL very much has the feeling of an actual TV show about it. It includes a host, guests sitting on couches, different camera angles and pre-recorded segments and interviews.

The first FFL Facebook Live episode has now got nearly 400,000 views.

Joe Media CEO Will Hayward said that “the main takeaway is that people get excited about live viewers… Others might optimize to massive viewership figures. We’re sticking to the principle of high-quality experience that people enjoy. There’s a gap in the market for quality experiences on Facebook.”

With 3 episodes already complete, Joe plan on creating up to 38 episodes. The company offers advertising opportunities on its Live channel, and from January on will have a 12 month sponsor brand.

BuzzFeed have found that an element of risk works well when doing a Facebook Live stream, something that was particularly important with BuzzFeed’s EU referendum Facebook Live debate.

BuzzFeed UK’s social media editor, Andy Dangerfield, says that the most successful Facebook Live streams enabled him to create something very different from the standard TV broadcast.

He said “the most successful videos have a sense of jeopardy – and with the live sentiment tracker one of our smart editorial developers had created, our online viewers could respond immediately to what was being said with a heart or an angry face.”

“The tracker appeared on screen as the politicians spoke, meaning the likes of Nicola Sturgeon, Nigel Farage and David Cameron were acutely aware of how well their opinions were going down. This helped provide an extra level of audience engagement and interactivity the TV broadcasts couldn’t compete with. It garnered 7.7 million views along the way.”

Another media company who are seeing success coming from Facebook Live are The Sun.

The Sun runs its own version of fantasy football, called Dream Team and they have used Facebook live quite a lot.

The Sun’s team found that success comes when viewers are able to direct the broadcast, and when the video ends with a satisfying, conclusive result.

When one of the Dream Team staff members went to get a footballer medical exam, it got a disappointing view count of 27,000 because it lacked the above two elements.

In contrast, watching Dream Team staffers suffer worked out much better. A live video of Dream Team staff being punished for missing penalty kicks racked up nearly 70,000 views.

Here at MediaHQ we have helped share over 120,000 stories, maybe yours will be next? 

If you want to share great stories, why not sign up for a free trial of MediaHQ.com here

@ConorHawkins4

 

Then & Now – The world of PR

Change is inevitable, change is constant. The world of Public Relations is no exception to this rule. 

Here is a look at some of the ways in which the world of PR has changed over the years. 

Blogging 

Companies no longer have to solely depend on reporters to get their story out, they can publish themselves now. Corporate blogging allows consumers to interact and engage with brands.

It also helps drive traffic to their own website, which can be analysed to see what types of posts are doing well.

Social Media 

Stories can be divulged just about anywhere nowadays. Newspapers, radio and TV is not enough anymore. Social media is huge.

Platforms such as Facebook, Twitter, Instagram, Snapchat and Soundcloud can all be used to express stories through various types of multimedia.

Phones 

The more mobile phones develop, the more useful they are becoming for story sharing.

Emails and text messages can be sent from anywhere at any time. Phone calls don’t have to happen from behind a desk.

Phones are now being used more than computers. They are a source for looking up news as well as interfacing with social media.

Customers can research products and services. If a company has a good mobile site, consumers and reporters can find information about the company no matter where they are.

Interactive releases 

A press release doesn’t have to be a boring letter or email anymore. Now a company’s press release can be as interactive as they wish it to be.

They can include photos, videos and links. New products can be shown off. New services can be demonstrated and any useful links for reporters can be easily followed.

 Immediacy 

No more waiting for tomorrow’s paper.

If you have a story you need to get out there right away, it can be published online by any media organisation’s website within minutes.

If you want to get your story published, why not give us at MediaHQ a call on 01 473 2050.

 

How have video streaming apps performed in the last year?

Meerkat and Periscope are two apps that carry out very similar functions. Both apps enable users to video stream live through their mobile devices and provide real time interaction. While Meerkat users can sign up with either Facebook or Twitter to broadcast live to their followers, Periscope is solely a Twitter sign in as it is owned by the social media giant. Both apps are available to download on iOS and Android and are free.  Continue reading How have video streaming apps performed in the last year?

What PR Pro’s can learn from the man who invented the stethoscope

Today marks the 235 birthday of René Laennec – inventor of the stethoscope. 

The stethoscope is the most recognisable of all pieces of medical equipment and Google has honoured the device and it’s inventor today with his very own doodle. Continue reading What PR Pro’s can learn from the man who invented the stethoscope

Sharing your blog post- a checklist

The work isn’t finnish once you have pressed publish on your blog. You should always follow through with sharing. By sharing your blog successfully you could generate lots of traffic to your post.

But don’t get yourself into a blogging frenzy, we have a checklist to make sharing your blog, easy as pie.

 

Here’s MediaHQ.com’s step by step checklist

1.Share a link and 788-by-940 image on on LinkedIn

Exactly what it says in on the tin. Share the link to your post with the attached image on your LinkedIn. It’s a great way to grab some attention.

2.Share a short post and a link to your blog on Facebook98

Create a brief post on your Facebook and include a link. Why not start off your post with a question to get the conversation flowing in and around your blog.

3. Tweet the post

Get yourself to twitter and share your link accompanied by a 512-by-1024 pixel image. Remember that visual imagery is a must when it comes to generating traffic.

4.Engage with your followers

Once you’re sharing, start conversations with your followers. Ask them how they are enjoying your posts or if there’s anything that they don’t like. If you can get conversing you’ll draw people effortlessly to your content.

5. Re-share after time

Don’t just go on a social media frenzy in the immediate hours after you have published your blog, when a couple of weeks have gone by, share your post again.

Want to learn more about blogging? Why not check out our upcoming course Blogging your way to PR success here?

 

WhatsApp gets 1 Billion users – Here’s what you can learn from their no-nonsense PR approach

WhatsApp has certainly shaken up the tech world, and whether you use it for sending memes to your circle of friends, receiving ridiculous emojis from your mother or calling a family member abroad, the chances are you would be lost without it.

The app now has more users than Twitter and Instagram. Although it has less users than Facebook, it is like a cooler cousin. Instead of a genius student behind the site, WhatsApp’s founder Jan Koum is a Ukrainian engineer, who developed WhatsApp as a way to talk to his family when he moved to America.  Continue reading WhatsApp gets 1 Billion users – Here’s what you can learn from their no-nonsense PR approach

The Do’s and Don’ts for Social Media Customer Care

Social media is increasingly becoming a communication medium between the customer and the business. This as always has its pros and cons. Here at MediaHQ.com we have devised a list of the do’s and don’ts to help you get it right.

Do: Choose an appropriate platform for your business. In a world where social media platforms are endless, it is imperative that you choose the one that suits your business’s needs most. Be it Facebook, Twitter, Instagram or LinkedIn, the social media world is your virtual oyster. Continue reading The Do’s and Don’ts for Social Media Customer Care