Change is inevitable, change is constant. The world of Public Relations is no exception to this rule.
Here is a look at some of the ways in which the world of PR has changed over the years.
Companies no longer have to solely depend on reporters to get their story out, they can publish themselves now. Corporate blogging allows consumers to interact and engage with brands.
It also helps drive traffic to their own website, which can be analysed to see what types of posts are doing well.
Stories can be divulged just about anywhere nowadays. Newspapers, radio and TV is not enough anymore. Social media is huge.
Platforms such as Facebook, Twitter, Instagram, Snapchat and Soundcloud can all be used to express stories through various types of multimedia.
The more mobile phones develop, the more useful they are becoming for story sharing.
Emails and text messages can be sent from anywhere at any time. Phone calls don’t have to happen from behind a desk.
Phones are now being used more than computers. They are a source for looking up news as well as interfacing with social media.
Customers can research products and services. If a company has a good mobile site, consumers and reporters can find information about the company no matter where they are.
A press release doesn’t have to be a boring letter or email anymore. Now a company’s press release can be as interactive as they wish it to be.
They can include photos, videos and links. New products can be shown off. New services can be demonstrated and any useful links for reporters can be easily followed.
No more waiting for tomorrow’s paper.
If you have a story you need to get out there right away, it can be published online by any media organisation’s website within minutes.
If you want to get your story published, why not give us at MediaHQ a call on 01 473 2050.