The office responsible for patents in the US has published some of the latest ideas, which includes Apple’s mood monitor invention that would monitor a user’s mood and target them with specific advertising as a result.
User-focused advertising is big business nowadays and Apple has decided it’s not going to be left behind when it comes to creating technology that potentially infringes on your personal space.
For example if one is watching a sad film because of a recent break-up? Apple will register that you are looking at a number of websites with the same theme or mood and thus that would indicate you’re feeling unlucky in love and can potentially bombard you with dating website adverts.
Furthermore, if this isn’t too personal enough, the company is also looking at monitoring your physical state for an even more accurate picture of a person’s mood.A complete picture of you.
The patent was originally filed back in July 2012. How the technology is expected to work is as follows: “The present technology analyses mood-associated characteristic data collected over a period of time to produce at least one baseline mood profile for a user.