We’re playing job fairy here again MediaHQ.com.
Having you got a journalism degree under your belt or are you a fresh face looking to explore it for the first time? Then we have the jobs for you.
Here’s three jobs available this week:
1.Graduate Copy Writer – Stein Study Abroad
Stein study abroad is a fast growing course provider for students who want to learn a foreign language. They are currently advertising an open position for a graduate copywriter/journalist. The hopeful candidate should meet the following requirements, excellent copy-writing skills, knowledge of engaging online audiences, expertise in summarising material and search engine optimisation principals. Click here for more information.
2.Editorial Intern – Frockadvisor
Frockadvisor have an exciting new opening for an editorial intern. The role would be suited to someone with an interest in fashion and learning more about search optimization and tagging. Responsibilities for the successful applicant would include working with the Frockadvisor editor to create content, researching and connecting with relevant international influencers and brands. For more information or to apply click here.
3.Content Producer – Balls.ie Balls.ie are seeking several content producers. Specifically they are looking for writers/journalists who are opinionated funny and ambitious. Key responsibilities in one of these positions would include writing content and producing audio and visual content across a wide range of social media platforms. To find out more or to apply click here.
MediaHQ.com is Ireland’s largest and most dynamic media intelligence company, with contacts to more than 7,500 journalists listed on our database. Since we started in 2009, we have helped Ireland’s best known brands connect over 113,000 stories with the media.
At MediaHQ.com we’re aware of all the trials and tribulations that go hand in hand with running a great blog.
Lucky for you, we have compiled a list of 4 great tools to make your blogging success story a little easier.
Here they are:
Whether you’re just starting up or need a little change of scenery, we recommend that you use WordPress as your blogging platform. WordPress is easy to use and it can help you to build your blog in a timely fashion. There’s lots of tutorials and information available to help you make the most out of WordPress too. What’s not to love?
Scoop.it is a search engine designed especially for content. It super easy to use, you just type in the area or topic that you’re interested in and it provides several relevant examples. It’s a great site if you’re suffering from bloggers block (we’ve all been there) and need a little inspiration.
3. Google Analytics
Google analytics is an invaluable resource when it comes to monitoring how your blog is doing. The site allows you to see how many individual clicks your blog is getting, it also allows you to see how long people are spending on your blog. If you want to monitor what content is working and what content isn’t then this is the tool for you.
When you have finished writing and it’s time to get sharing, TweetDeck is your new best friend. Instead of hovering over a computer all day in an attempt to push your blog, with tweetdeck you can write all your tweets together and then schedule them to go out over the course of the day. We love here it here at MediaHQ.
Would you like to learn more about blogging? Well we have the blogging course for you, check it out here.
The humble press release, a tool commonly used by PR professionals, has been around for more than 100 years, and as such is starting to get a little stale. Continue reading Jazz up that humble press release with these top tips
Generating a regular flow of traffic to your company content can be tricky.
Here at MediaHQ.com,we have compiled a list of 5 key tips to help you see a rise in views:
1. SEO Friendly
Make all your content SEO friendly. Search engines are an excellent opportunity for generating traffic. Many content creators shy away from search engine optimization, however, if you familiarise yourself with it, it will benefit your traffic levels greatly.
2. Promote on many platforms
When you’re promoting your content on the internet, your options are limitless. We have a mantra here at MediaHQ.com ‘build your blog in once place and share your blog in many’. When it comes to promoting your content, don’t just stick to Facebook, share it on all available platforms including, LinkedIn, Twitter and Instagram.
When you have finished writing, tag your content with every appropriate tag available. No amount of tags is too many once they are relevant. Make sure that you have included a unique meta description too.
4. Guest blogger
Every once and a while it may be worth approaching a famous blogger or a well known personality to write a guest blog for your company. A well known name on your blog could result in an increase of traffic.
5. Post Frequently
The more often you post content, the more likely you are develop a loyal audience. Make sure to write informative, good quality content and post it regularly. This will attract a natural flow of traffic to your work.
Do you feel like you’re lost when it comes to blogging? Then why not check out our upcoming blogging? Click here, for more information.
Digital PR is the art of combining traditional PR with content marketing, social media, search engine optimisation and much, much more.
It can be hard to move from the traditional to the digital , but the time has come.
Here’s three reasons why our PR efforts have to go digital.
1. Accessibility to a wider audience
By sharing your content digitally, you have the opportunity to reach a much wider audience than you could with traditional PR methods. The social media world is your digital oyster, you have endless platforms to share your content on.
2. Attention spans are shrinking
Gone are the days when people would sit for 30 minutes reading newspaper articles or announcements. With attention spans shrinking at a mile a minute all your PR efforts must be short, snappy and digital. Use twitter to link to your content. Use snappy blogs to articulate your brand’s message.
Digital PR will give you back the gift of time. Newspapers limit you to a certain amount of display time with you information. If you post a blog or a story online there’s no limit to how long people will be able to view it and read it. It means that your information is more accessible for a longer amount of time. What’s not to love?
If you’re looking to move into the digital world but you feel that your blogging skills are lacking, then we have the course for you. Check it out here.
Do you have a company blog? Do you write copious amounts of content for little reward? If you said ‘yes’ to both questions, then don’t worry – you’re not alone in the world.
Continue reading 3 ways content marketing can drive B2B sales
The office responsible for patents in the US has published some of the latest ideas, which includes Apple’s mood monitor invention that would monitor a user’s mood and target them with specific advertising as a result.
User-focused advertising is big business nowadays and Apple has decided it’s not going to be left behind when it comes to creating technology that potentially infringes on your personal space.
For example if one is watching a sad film because of a recent break-up? Apple will register that you are looking at a number of websites with the same theme or mood and thus that would indicate you’re feeling unlucky in love and can potentially bombard you with dating website adverts.
Furthermore, if this isn’t too personal enough, the company is also looking at monitoring your physical state for an even more accurate picture of a person’s mood.A complete picture of you.
The patent was originally filed back in July 2012. How the technology is expected to work is as follows: “The present technology analyses mood-associated characteristic data collected over a period of time to produce at least one baseline mood profile for a user.
Continue reading Apple plans to Implement Mood based Advertising
GIFs have risen in popularity over the last few months and are used daily on most forms of social media from Facebook to Twitter to Tumblr.
Even though thousands are being shared on such sites it can be hard to find the perfect .GIF for a particular event but there is now a website that has made it easier.
Giphy.com is the new search engine for finding the .GIF you need. This simplistic website has categories of .GIFs to make searching easier. All users need to do is type in what topic they are looking for e.g. #dancing or #film and the search results bring up several popular .GIFs.
You can check it out here.
Graph Search is Facebooks new addition to the site which was unveiled by CEO abnd founder Mark Zuckerberg.
The internal search engine allows users to focus on particular items within their social graph.
Here are the main improvements:
1. Questions can be asked in sentence form e.g. Which of my friends live in…
2. Results are based on interaction, meaning closer friends appear higher up.
3. Search can be based on stories or photos users have liked.
4. Phrases in search can be linked e.g. Friends in… Who like…
5. Search for local businesses that friends liked and approved.
According to Facebook users privacy won’t be affected. It says the main function of the improvement is to make new things easier to find, while what was already available is the only thing that can be viewed.
Graph Search, which was launched in beta today, is limited for now to focusing on people, photos, places and interests.
The search will also use Microsoft Bing if results aren’t deemed useful to users.
Mark Zuckerberg also stated that Google won’t have access to Facebook results as talks between the two companies have ended.
For anyone who is not quite sure what SEO is, or how to go about applying it to your online activities, here is a handy infographic, courtesy of Rise Interactive. Here are the main facts in a nutshell:
SEO stands for Search Engine Optimisation and is the process of increasing your website’s rankings on search engine pages, ie where it appears in a list of Google search results.
92% of internet surfers use search engines frequently, and 80% only look at organic search results and ignore paid search ads.
Impressions are the number of times a site appears when relevant search queries are put into search engines. Visits are the number of people who actually click on and go to your site after they see your search results. The two together comprise your ‘click through’ rate.
While 18.2% of Google searchers will visit the number 1 site listed, only 1.04% will visit the site listed tenth.
Check out the infographic here.
Source: PR Daily