3 ways content marketing can drive B2B sales

Do you have a company blog? Do you write copious amounts of content for little reward? If you said ‘yes’ to both questions, then don’t worry – you’re not alone in the world.

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Apple plans to Implement Mood based Advertising

thThe office responsible for patents in the US has published some of the latest ideas, which includes Apple’s mood monitor invention that would monitor a user’s mood and target them with specific advertising as a result.

User-focused advertising is big business nowadays and Apple has decided it’s not going to be left behind when it comes to creating technology that potentially infringes on your personal space.

For example if one is watching a sad film because of a recent break-up? Apple will register that you are looking at a number of websites with the same theme or mood and thus that would indicate you’re feeling unlucky in love and can potentially bombard you with dating website adverts.

Furthermore, if this isn’t too personal enough, the company is also looking at monitoring your physical state for an even more accurate picture of a person’s mood.A complete picture of you.

The patent was originally filed back in July 2012. How the technology is expected to work is as follows: “The present technology analyses mood-associated characteristic data collected over a period of time to produce at least one baseline mood profile for a user.

Continue reading Apple plans to Implement Mood based Advertising

Searching for .GIFs made easy.

GIFs have risen in popularity over the last few months and are used daily on most forms of social media from Facebook to Twitter to Tumblr.

Even though thousands are being shared on such sites it can be hard to find the perfect .GIF for a particular event but there is now a website that has made it easier.

Giphy.com is the new search engine for finding the .GIF you need. This simplistic website has categories of .GIFs to make searching easier. All users need to do is type in what topic they are looking for e.g. #dancing or #film and the search results bring up several popular .GIFs.

You can check it out here.

Source: Mashable.

Facebook’s New Search Engine.

Graph Search is Facebooks new addition to the site which was unveiled by CEO abnd founder Mark Zuckerberg.

The internal search engine allows users to focus on particular items within their social graph.

Here are the main improvements:

1. Questions can be asked in sentence form e.g. Which of my friends live in…

2. Results are based on interaction, meaning closer friends appear higher up.

3. Search can be based on stories or photos users have liked.

4. Phrases in search can be linked e.g. Friends in… Who like…

5. Search for local businesses that friends liked and approved.

According to Facebook users privacy won’t be affected. It says the main function of the improvement is to make new things easier to find, while what was already available is the only thing that can be viewed.

Graph Search, which was launched in beta today, is limited for now to focusing on people, photos, places and interests.

The search will also use Microsoft Bing if results aren’t deemed useful to users.

Mark Zuckerberg also stated that Google won’t have access to Facebook results as talks between the two companies have ended.

Source: Mashable.

Image: Facebook.

SEO in a Nutshell

For anyone who is not quite sure what SEO is, or how to go about applying it to your online activities, here is a handy infographic, courtesy of Rise Interactive. Here are the main facts in a nutshell:

SEO stands for Search Engine Optimisation and is the process of increasing your website’s rankings on search engine pages, ie where it appears in a list of Google search results.

92% of internet surfers use search engines frequently, and 80% only look at organic search results and ignore paid search ads.

Impressions are the number of times a site appears when relevant search queries are put into search engines. Visits are the number of people who actually click on and go to your site after they see your search results. The two together comprise your ‘click through’ rate.

While 18.2% of Google searchers will visit the number 1 site listed, only 1.04% will visit the site listed tenth.

Check out the infographic here.

Source: PR Daily

Twihards get bitten by Hackers

Fans of the Twilight movie franchise are in for a shock if they decide to google certain topics relating to the final film release of the series, ‘Breaking Dawn’. Norton by Symantec have warned the largely teenage fanbase not to search for phrases like ‘nude pictures of Taylor Lautner’, ‘Twilight true love’ or ‘Robert and Kristin kissing’ as unidentified hackers have planted malicious software in common searches (otherwise known as SEO poisoning).

When clicked, the poisoned links can automatically unleash viruses and keylogging programs onto your device, be it a smartphone, computer or tablet.

A Norton spokesperson said ‘We have seen a spike in these poisoned search results with the impending release of the movie, and expect even more Twilight related poisoned search results, scams and spam as the curiosity continues to peak.’

Source: Silicon Republic

MediaHQ all set to

MediaHQ is the current online directory and press release distribution service offered by Mediacontact.ie. MediaHQ connects users with the Media through what can typically be described as traditional media forms but is now set to embrace the new era of social media.

MediaHQ.com will offer all the existing functionality of MediaHQ but in addition it will now plug into all your social media networks. As well as connecting you with traditional media forms MediaHQ.com will now connect the news story that you write with your friends and followers, as well the friends and followers of MediaHQ.com. MediaHQ.com will provide an online news platform where all users can publish their stories in one unique place; in addition each user will receive their very own customisable URL where stories will be published alongside photos, videos and other related social media content. Other users can then share and comment on your news making it a two way communication process.

The best thing about MediaHQ.com is that you can send a traditional press release and publish your story as a social media release at the same time. This site will be going live in the coming weeks so see the links below to stay in the loop!

Follow us on Twitter: @mediahqnews

Like us on Facebook: http://www.facebook.com/mediahq

How to manage your online reputation using SEO

It sounds complicated, but Search Engine Optimisation (SEO), i.e getting the right things to show up in Google search, really doesn’t have to be. All it takes is a few easy steps to start managing your online reputation and using SEO to your advantage.

1. Google Yourself. If something negative shows up, find out who posted it and see if it can be removed (if you posted it yourself, problem solved). Then use Google’s URL removal tool to ensure it doesn’t turn up as a cached copy or snippet in search results.

2. Push positive content up the list. To make positive content appear first on the list, you should proactively publish useful, relevant and agreeable content about yourself and your business (not just ‘X is great’). One useful way to do this is through social networks, which always carry great SEO power.

3. Drive traffic. Create an ‘identity hub’ that links to all your content. Claim a domain name and mention your name in it as often as possible. Provide lots of links to your content as Google considers each link a ‘vote’ for the site – the more there are the higher up it will appear. Keep it regularly updated too.


4. Use tools. Using any of the following tools will help to automate the process and cut out a lot of work for you. Brand-Yourself if an online reputation tracker that also helps you create positive content. Vizibility allows you to pre-select the information you want displayed in search results.


Google have created a handy document about how to manage your personal information online. Read it here.

Source: Mashable