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Blog

Communications, Media Relations, PR January 16, 2019

Media Relations: 5 reasons you’re failing

Carrying out media relations is a huge part of a PR pros job. The news is never a static thing. With updates coming in constantly and journalists trying to keep track of everything to cover under time constraints and deadlines, the best thing you can do is make their lives as easy as can be.

Communications, Content, Irish Journalists January 15, 2019

Top ten Irish newspaper publications

Despite circulation being down across the board for Irish newspapers, the medium remains a vital news source for many people across the country. Thousands of broadsheets, magazines, and tabloids are read daily and print media has remained an integral part of how Irish people consume the news. To help you navigate the most popular newspapers,

Communications, Content, How To Content January 15, 2019

How to create and maintain an editorial calendar

In an ideal world, PR teams could just put sticky notes on various dates to plan out days, weeks and months of special events, announcements and news to share. It would be just one calendar for content, blog topics and email campaigns that you could stick to religiously. However, anyone in the industry knows that

Communications, PR, PR Tips January 14, 2019

Why businesses need PR while they grow

Whether you’re just starting out or you already have an established business, any aspirations you hold of spreading out and growing your customer base should be accompanied with a solid plan for your PR and an understanding of how to achieve your goals. Often, companies entering a growth phase push resources into advertising in the

Communications, Content, PR January 11, 2019

Why you should include video in your PR strategy

We all say we’re going to try new things, work smarter and get our heads in the game when January comes around each year. Sometimes that works better than others. This January one thing you can do to really boost your PR strategy for the year is look at the different ways you can incorporate

Broadcasting, Communications, Content January 10, 2019

Get press release ready for 2019

Our main goal is to make sure that you’re press release ready for 2019. Sometimes trying to think up of story hooks or ideas can be the most difficult part of carrying out campaigns. However, who says they all have to be original?  Newsjacking can often be a great way of getting your brand name

Communications, Humour, Media January 9, 2019

Public Relations Buzzword Bingo

Journalists hate buzzwords. Some PR teams spend loads of time coming up with exciting words to describe companies in their press releases. But all that effort often goes to waste as the sub-editing process gets rid of them all. Journalists are trained to spot unnecessary buzzwords and cut them. While journalists have always cut out

Communications, Content, Marketing January 7, 2019

If you’re boring it’s your own fault, here’s how to change it

I finished business school at 23 years of age and I was ready for the world—equipped with a degree in marketing and agribusiness. I really wanted to make a dent in the world, but like most college graduates I wasn’t really sure just how I was going to do it. My first job after college

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