Men’s lifestyle website Joe.ie are set to launch their new digital publication targeted at British men this coming September 7th, called Joe.co.uk.
Famous on the Emerald Isle for it’s wide range of lifestyle and entertainment news for Irish men, some are speculative as to whether its British partner website will translate.
Niall McGarry, founder of Joe.ie and its umbrella brand Maximum Media Network, has expressed his intentions for the company when he said:
“Joe.co.uk, the British brother of Joe.ie, is positioning itself as the voice of British men and providing the perfect gathering place to discuss and share sport, music, movies, news, tech, viral videos and anything else that is happening in the world right now. We want to translate our Irish success to the UK and have been working hard over the past months in setting up office and recruiting.”
Most of the new recruits for Joe.co.uk are London-based. However, McGarry has shown his intent and high hopes for the venture as the website will also have correspondents reporting from Manchester, Liverpool, Birmingham, Newcastle, Cardiff and Glasgow.
Maximum Media Network also owns Her.ie, a website for Irish women, SportsJOE.ie, a roundup up of the latest and greatest Irish sport, and HerFamily.ie, a website for Irish parents.
The Maximum Media-owned brand Joe.ie has over 2.3 million unique visitors every month, with its sister Her.ie having 2 million unique visitors every month.
Keep up to date with the launch through Joe.co.uk’s twitter account and by using the hashtag #BritishMenDeserveMore.
Robert Flynn – @PureFlynn