Who to look out for at the IAB Mobile Connect

Marketing, MediaHQ.com
October 29, 2015
by Robert Flynn

IAB Ireland are hosting their Mobile Connect 2015 event at the Guinness Storehouse tomorrow morning.

The “Mobilising Your Marketing Mix” event aims to keep your brand’s mobile strategy central to your marketing mix.

In spirit of the conference, we take a look at some of the key speakers who will be urging business owners to put “mobile first.”


Sarah Mansfield – Unilever

Sarah started at Unilever in June 2012. She is responsible for the European, LATIN American Media Function and Global Media Operations, a total media spend of circa 1 billion euros. Through media thought leadership, innovation and creativity, she supports local markets in building best in class media plans, leveraging media partnerships and developing operational capabilities. Previously Sarah led Marketing Services for Unilever’s UK & Ireland business covering media and communications planning and implementation, digital best practice and brand PR.

Sarah will be giving a talk entitle: ‘Mobile at the centre of Unilever marketing’ at 12.10pm.


Adrian Acosta – CEO, Journal Media

Adrian is CEO at Journal Media, publishers of TheJournal.ie, TheScore.ie and DailyEdge.ie, having previously held the role of Chief Operating Officer. Adrian was also previously a Director at Dreambox (Outdoor Interactive Ltd), Director of Mammoth Events and acting Programme Director for St Patrick’s Festival. Adrian is chair of IAB Ireland’s Native Council.

Adrian will speak at 10.25am on: ‘Native & Mobile – Launch of IAB Native Council Guide To Native.’


Tommy Kearns – CEO, Xtremepush

CEO of Xtremepush, Tommy is an experienced technical and commercial leader with over 15 years’ experience and expertise working in the mobile marketing and mobile App space in Ireland, UK, Caribbean, Latin America and the United States. Tommy co-founded iMobile & Xtremepush and previously built a company to annual revenues of over $20 million. Over the past 5 years Tommy guided his clients in achieving 6 number one hits in the Apple App store charts in UK and Ireland. One of his companies is also the responsible for developing and deploying the technology of the global recruitment platform Jobbio.com which is an international technology success.

Tommy will speak at 11.20 on the topic of: ‘I Have an App, Now What?’

Robert Flynn@PureFlynn