Ensuring the content of your press release is up to standard before distribution or publication is a crucial aspect of your PR campaign. No feature of your writing should be dismissed especially not spelling and grammatical errors which can easily be fixed.
Often a second pair of eyes to glance over your release can do the job, but when this doesn’t suffice it is worth investing some time in finding convenient tools to assist you in editing your press release. Not only will these tools shave valuable hours off your time but your competent writing skills will also appear inviting to a new reader while still holding the attention of your original audience.
Your presence and how you are perceived both online and in the world of media consists entirely of your writing. Proofreading tools can become a writer’s bread and butter when editing their content before sending out press releases. There are a plethora of tools to choose from but luckily our team here at MediaHQ have done the dirty work and narrowed it down to seven devices that we believe offer the most sought out useful tools when editing your release. The features associated with each device is not all it has to offer, each holds many more interesting features you can discover for yourself. From built-in thesauruses to recognising the passive voice.
We hope these tools prove useful in your own PR pursuits:
This tool not only offers suggested edits but teaches you how to improve your writing with an in-depth analysis feature. As well as this, a pop up appears when you select a particular word offering you associated words, a thesaurus or dictionary definition. The sentence structure feature helps with the flow of the release as it can increase your press release’s readability.
This remarkable tool gives you the option to enable and disable certain features during the analysis of your work. It can identify certain components contained within your writing such as adverbs, redundant sentences, transition words and repeated starting words. You are given the option to deactivate some of these elements and allow the system to analyse certain issues at any given time. Another remarkable quirk this tool offers are the statistics it generates. This includes phrases, link words and the number of times they’ve been used.
Hemingway’s colour coded error highlighting system is what makes it stand out from the abundance of tools available. Similar to SlickWrite, this editor’s focus is on increasing your content’s readability and goes one step further with its gathering of an overall readability grade.
Red indicates overly complex, dense sentences that are difficult to follow, while purple offers replacements of simpler words creating a shorter sentence and green reveals the presence of the passive voice. If you’re looking to improve the readability of your content, this is probably the best device for you. This instrument unshackles your press release from silly grammatical mistakes as well as ensuring it is easily read. Additionally, its availability on browsers and WordPress makes it a convenient choice.
ProWriting Aid is yet another feature-rich tool. This instrument is not just useful for writing press releases but its numerous amount of writing styles available lend a hand towards other areas of work. These styles consist of business, academic and blog writing to name a few. As well as this, you can pick from the different versions of the English language such as Canadian, American and British. Its ability to perform more than 25 different tests ensures it is worth the investment considering it examines your content’s pronouns, sentence structure, transitions and more.
It is a reasonably priced device with relevant plans and a 4-day money back guarantee. An additional feature it offers is a translation tool for those who are not native English speakers. The plagiarism tool can come in handy for certain press releases as well as the thesaurus which gives you the option to highlight individual words. It then concocts a list of alternate yet synonymous words from which you can choose replacements.
The features contained are conveniently delivered and available for Windows, iOS, Android, Chrome, Safari and Mac. The detection of errors is prompt as well as effective as it highlights these mistakes making them viewable to the editor. Again, you are given the option to choose the English, Canadian or American language style when editing your release as well as having the ability to translate your content into over 40 different languages. The system offers the option to restructure sentences using different vocabulary.
On top of this, Ginger allows you to create your own personalised dictionary consisting of words you have previously used, this way the system won’t flag the word the next time you’re proofreading your work. The user interface this proofreading tool has is quite simple to access with errors being highlighted as usual with a multitude of options to choose from when editing your mistakes. It explains what grammatical mistakes you have made and how to fix them, in this way it is almost like a teacher offering helpful advice. Its rephrasing tool looks for words corresponding to the words you have already used or perhaps overused. You also have the choice to use a plagiarism tool which can prove useful when editing your press release to ensure the originality of your content.
PR professionals themselves find this device to be one of the most useful as you can proofread your writing right in the post editor rather than having to copy and paste chunks of text across in order to edit. Similar to Hemingway Editor, this proofreading tool scans the text and has a colour schemed error highlighter. Red indicates the words highlighted have either been misspelled or misplaced in the sentence, green denotes and explains the grammar mistake present, while blue suggestions additional writing tips for the writing style you have chosen.
You have the choice to configure your profile to enable and disable various features to your liking. The main features this tool detects are overused words, verbose sentences, the passive voice as well as too much wordiness in one phrase. Additionally, it can spot clichés, bias language, redundant phrases, jargon, double negatives as well as hidden verbs.
1Checker offers an online version as well as an installable version for Windows and Mac. This proofreading device has a ‘review section’ which will give you a full overview of the statistics and percentage of grammar, spelling as well as many other issues identified within the content of your writing. It delineates the errors and offers tips to fix them as well as each mistaken word appearing on the sidebar with an explanation of what error was made along with the correct definition of the word. Once all mistakes have been highlighted you are given the option to ‘apply all’ or can separate each mistake presented to you manually. Overall, this tool can prove itself useful when translating vague words, hazy phrases as well as eliminating your content’s wordiness.
This online tool has many features we’re eager to use to our advantage. One of the many qualities this tool has to offer is the ability to read your text for different mistakes such as grammar, spelling, passive voice etc. You can set the system up to read only certain mistakes made one at a time and alternate between them as you prefer. This can prove helpful when you are aware you struggle with one particular aspect, you can narrow the features available down to this and allow it to scan the text for one mistake. Similar enough to the other tools, this acts as a mentor using artificial intelligence to
Did you find these tools useful in proofreading your press release and want to learn more about the services we offer? Click here for more information on MediaHQ, or call Gaye on (01) 254 1845.