How to get results on a slow news day

Media, MediaHQ.com, News, PR, PR Tips, Press Release
May 15, 2019
by Niamh Dunne

A slow news day. The dreaded words anyone in the PR industry fears to hear. There are days when there are not enough hours in the day to get all the stories covered and other days you would be searching for one newsworthy story.

Here at MediaHQ, we have you covered on to how to get results on a slow news day.

Reuse and recycle

Looking for a news story to send out in a press release can be difficult task in itself, but there is often one under your nose. Blog posts or other content can be revamped into a press release. With content already curated by an in house, it makes sense to reproduce it as something fresh on slow news days.

Test the waters

One good thing to come out of a slow news day is the fact that journalists are not as busy either. If you are looking to gain new media contacts for future press releases, then make time of your day! Contact the journalists who are normally overwhelmed with news and add them to your contact list.

Strike while the iron is hot

Even though it may be a slow news day, this could be the perfect time to send out a press release. With a quiet day, journalists are looking for something to report on. Not only that, but you might get more media attention than originally anticipated if there are no other major news stories.

Follow up

More often than not there is a journalist who will not respond to a press release you distributed. Slow news days are the perfect time to follow up with previous journalists and ensure your story is getting out there.

Newsjacking

On a slow news day, newsjacking is the perfect tool to get results. On a day where news is scarce, this can push your story to the front page, gaining the most media attention of the day. Hooking onto a certain anniversary or story of the day is a great way to get the best results out there in regard to newsjacking. There is always a time you can tell your story.

Looking to contact a journalist on a slow news day? Click here to find out more or call Gaye on (01) 254 1845 to access a database of over 8,000 journalists.