Panama Papers: 17 journalists to follow
Today’s Panama Papers leak weighs in at a massive 2.6 terabytes. That’s a lot of information to wade through.
A few years ago Irish forklift manufacturer Combilift called and said they were opening a new head quarters in an old chicken factory and wondered in that classic way if they could get ‘a bit of PR’ for their efforts. I went and met them and asked a few pertinent questions? How much was it going to cost? Why was it significant? Would it create any jobs? Once they gave me the answers I thanked them and promised I would be back the following morning with the ‘Galloping Horse’. You see it’s called the ‘Galloping Horse’ strategy because it’s a story, so exciting that you will have to pull the reins on it, just to keep it in check.
“10 Million investment to create 100 jobs in new Combilift Global Headquarters.”
Simple, effective, full of promise and energy and even a little exciting.
How can you achieve that in your headline? You should follow this process:
Write the headline first and make sure it’s insanely good. Keep working until it’s truly as exciting as it can be. Remember it’s much easier to tone something down than to make it more exciting.
Now that you’ve written your perfect headline, it’s time for your press release to make the news. Our MediaHQ press release distribution database holds over 6,000 media contacts. Click here for more information or call Gaye on (01) 2541845
We’re live blogging from Dublin Chamber’s Momentum Summit today at the Aviva Stadium. The conference is all about taking businesses to the next level whether it’s looking at it from the perspective of the business owner or in a supportive role. We’ve already written about the stand out morning session, read it here. The next