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Blog

Communications, Content, Irish Journalists January 15, 2019

Top ten Irish newspaper publications

Despite circulation being down across the board for Irish newspapers, the medium remains a vital news source for many people across the country. Thousands of broadsheets, magazines, and tabloids are read daily and print media has remained an integral part of how Irish people consume the news. To help you navigate the most popular newspapers,

Communications, Content, How To Content January 15, 2019

How to create and maintain an editorial calendar

In an ideal world, PR teams could just put sticky notes on various dates to plan out days, weeks and months of special events, announcements and news to share. It would be just one calendar for content, blog topics and email campaigns that you could stick to religiously. However, anyone in the industry knows that

Communications, Humour, Media January 9, 2019

Public Relations Buzzword Bingo

Journalists hate buzzwords. Some PR teams spend loads of time coming up with exciting words to describe companies in their press releases. But all that effort often goes to waste as the sub-editing process gets rid of them all. Journalists are trained to spot unnecessary buzzwords and cut them. While journalists have always cut out

Communications, Content, Media December 19, 2018

Viral moments of 2018

As it’s officially silly season, we’ve decided to compile some of the funniest, wackiest and downright weird things that went viral in the Irish media this year. Like an episode of reeling in the years, except all the content comes solely from Twitter marking the big events that hit our shores in 2018. Here’s what

Christmas, Communications, Media December 18, 2018

Why calls trump email when PR pitching this Christmas

On the 11th day of the 12 Days of MediaHQ content, we explain why calls can be more beneficial than emails this Christmas. PR pitching is a task in itself and they can often go unanswered when sent to journalists and publications. While emails can be more efficient and allow you to send them to

Christmas, Communications, Content December 14, 2018

How to keep PR momentum going over the Christmas period

We are deep into the holiday season as it is, but over the next week or so you may be considering what you need to do to keep your PR momentum going over the Christmas/New Years period. It’s a tricky time of year, how can you focus on making the news while most people are

Brand Storytelling, Branding, Christmas December 11, 2018

2018’s top 5 Christmas campaigns

Each year sees the standard rising for companies creating Christmas campaigns. Some of these stories are a continuation of beloved characters from previous years, others are brand new. As competition mounts to create the most magical Christmas campaign, we picked out five brands that have crafted the best story using originality, humour and emotion. Aldi

Christmas, Communications, Creativity December 10, 2018

5 ways to keep yourself off journalists’ naughty list

“He’s making a list, he’s checking it twice…” On the 6th day of MediaHQ’s 12 days of Christmas, we present you with five ways to keep yourself off a journalist’s blacklist. As a public relations professional wanting to get a story covered by a journalist, there is a fine line between impressing a media professional

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