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Blog

Communications, Creativity, How To Content August 15, 2019

Case Study: Fota Wildlife Park

Here at MediaHQ, we see hundreds of press releases being sent from our system on a weekly basis. PR agencies, government organisations, charities and in-house PR teams from some of the biggest organisations in Ireland use our system to get their message to the media and make the news. This week, we took a closer

5 minutes with the media, Communications, How To Content July 24, 2019

5 Minutes with the Media – Sandra Mallon

At MediaHQ, we chat to a member of the media landscape to gain an insight into what it’s like to work in the fast-paced, creative industry. This month, we sat down with the Irish Daily Star’s Sandra Mallon.  What is your current role in the Irish Daily Star and what does it involve? I’m the

Content, How To Content, Media Tips July 22, 2019

Is your press release giving you a headache? 

Finding yourself stuck in the trap (we all fall into) of writing a press release that seems like it doesn’t want to be written can seem torturous, but doesn’t have to be. There are techniques and tricks every PR pro follows to get out of this mind-numbing rut. That is why we have compiled just

Creativity, Grammar Happy, How To Content July 12, 2019

Top literary devices to use in your PR

Today marks the first day of the West Cork Literary Festival. The festival began in 1997 and has since welcomed an array of talent, from emerging writers to international bestsellers. To mark the occasion, we at MediaHQ have taken inspiration from the literary festival and have been looking at some of the most effective literary

Brand Storytelling, Communications, How To Content July 11, 2019

Newsjacking–a refresher for PR pros

At MediaHQ, we know just how manic the Public Relations world can be. PR pros are constantly trying to find creative ways to promote products, increase sales and generate a positive public perception of their brand. One method used to do this is ‘newsjacking’.  Not sure what newsjacking is? A term established by David Meerman

Brand Storytelling, Communications, How To Content July 8, 2019

How to create a sweet PR strategy

Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success. Hence, creating the perfect PR strategy should be essential to any business plan. When done effectively, it has the power to increase sales and profits, heighten your brand credibility and change the way customers, investors and competitors see

Brand Storytelling, Branding, Communications July 4, 2019

How to be an independent freelance PR pro

At MediaHQ, we know all about the PR industry. PR professionals need to be media savvy, creative, people people. They are responsible for raising a company’s positive media coverage, building relationships with key people and managing a company’s reputation by actively counteracting any negative publicity that could damage their name. They are in charge of

Communications, Content, How To Content June 20, 2019

Learn to be zen when sending out press releases

Here at MediaHQ, we see hundreds of press releases pass through our system every week. The world of modern PR can be taxing and strenuous on even the most patient of professionals. Carrying out an effective PR strategy can be a tricky feat and this profession is not for lazy souls or the faint hearted.

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