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Blog

PR Pro, PR Tips, Press Release September 3, 2019

The five minutes it takes to read this will improve your press releases ideas forever

I know you’re busy, so I’ll be very brief. Most press releases fail because they are based on terrible ideas, which are poorly executed. There are two parts to that equation. Idea generation is first and execution is second. In this post I will share the best tips  to simply–and forever–improve the quality of the

Media Intelligence, PR Pro, PR Tips September 2, 2019

Media Intelligence: Maximise ROI with 7 Key Tips

Nowadays, PR experts are expected to generate higher return on investment (ROI). However, more often than not, media intelligence around measurement of success in a PR campaign can be tricky. This is because PR may be only one of several communications activities contributing to brand perceptions. The creativity and cleverness behind every PR campaign comes at

MediaHQ, PR Pro, PR Tips August 30, 2019

Cure Your Phone Pitching Fears: 5 Clear-Cut Tips

Often seasoned PR pros neglect the most useful tool when phone pitching that perfect story: the phone call itself. The anxiety of successfully implementing phone pitching is a real problem in PR, mostly because it’s related to rejection. What if that mild-tempered journalist (albeit stressed) rejects my pitch straight up on the phone? Will my story

Communications, Digital Marketing, MediaHQ.com July 26, 2019

5 PR tactics that do more harm than good

In the world of PR, there are an unlimited amount of strategies and tactics available for professionals to use when creating PR campaigns and engaging with existing and prospective stakeholders. Successful PR campaigns aim to procure good publicity through the effective use of social media and other platforms such as print newspapers or radio and digital coverage. Despite the overwhelming variety of channels available to engage with your stakeholders and communicate your campaigns key messages, a lot of people can easily get things wrong and get attention for all the wrong reasons.

MediaHQ.com, PR, PR Pain Points July 19, 2019

How to checkmate your PR goals

It’s international chess day and to celebrate, we’ve compiled a variety of ways on how you can checkmate your PR goals. Believe it or not, PR shares many parallels with chess.

Communications, Content, Media Tips July 18, 2019

A guide to social listening: how you can infuse social media monitoring into your PR campaigns

For any PR campaign to be successful, it is important to ensure that you are conducting social listening. Social listening and social media monitoring is an essential part of PR planning and stakeholder management and research. It can help you to keep ahead of a crisis or keep up to date with your audiences best interests.

MediaHQ, MediaHQ.com, PR July 16, 2019

5 ways to transform your PR in the third quarter of 2019

We are halfway through 2019 and it goes without saying that regardless of your PR strategy, innovation isn’t just for the start of the year. You’ve probably invested a lot in your PR so far. However, before you execute your PR strategy for the third quarter of the year, you need to know what yielded

Brand Storytelling, Communications, How To Content July 11, 2019

Newsjacking–a refresher for PR pros

At MediaHQ, we know just how manic the Public Relations world can be. PR pros are constantly trying to find creative ways to promote products, increase sales and generate a positive public perception of their brand. One method used to do this is ‘newsjacking’.  Not sure what newsjacking is? A term established by David Meerman

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