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Course/Training, MediaHQ May 15, 2014

Brand storytelling- a reflection

So yesterday marked’s first ever Brand storytelling course. Over the last 5 years has helped people to share almost 65,000 stories. Everyday we help some of Ireland’s best known brands and organisations share stories about new projects, jobs, good news, events and upcoming challenges. It’s been an experience, an experience we wanted to

Branding, Communications, Content May 6, 2014

Why Storytelling is the Ultimate Weapon?

Without a story our brand, idea, product, or cause is dead,- it has no reach. It lacks a major factor to make it attractive and successful. Humans aren’t moved by facts. The aren’t moved by data. They aren’t moved by slides, spreadsheets or charts. What they are moved by however is emotion. The best way

Journalism, PR Tips February 4, 2014

8 tips on how to write a great press release

The next time you write a press release, try and give the reporter a reason not to delete it. Here are eight tips for writing press releases that don’t drive journalists to hit delete. 1. Attention-grabbing headline:  You need a short, snappy headline that will grab somebody’s attention when they’re scanning dozens (or maybe hundreds)

Awards January 16, 2014

University of Limerick up for “Best University Placement Award”

  The University of Limerick (UL) is one of five finalists for the Best University Placement award as part of the Undergraduate Employability Awards given to institutions that excel in undergraduate placements for work experience. UL was one of 350 other universities selected for the category and was the only Irish higher-education institution to be

Journalism, Media, PR Tips January 8, 2014

Getting to know Journalists: 3 tips for PR pros

Lets face it, the more you know about your target media outlet, the better chance you have of placing an article. That alone is a good reason for getting to know journalists individually. On another level, it enables us to become familiar with shared journalistic traits and characteristics. Ask yourself how journalists are coping within

jobs, Journalism, Newspapers December 2, 2013

Johnston Press confirms talks on sale of newspapers

Johnston Press, the publisher of more than 30 regional newspaper titles in Ireland, has confirmed it is in talks to sell its 14 titles in Ireland, which include the Limerick Leader, the Donegal Democrat and the Kilkenny People. In a statement to the London Stock Exchange, the company said it was holding discussions about the

Course/Training, PR Tips, Press Release November 20, 2013

Press release submission rules you’re forgetting

Before you send that email, how sure are you that you’ve been following all the press release submission rules? There are several guidelines to keep in mind before you submit your press release to anyone, and breaking these rules could mean disaster. Don’t be pushy  You may believe your press release is the most important document

Online, Technology November 19, 2013

Irish charity creating communication links in the Philippines

An Irish charity is travelling to the Philippines to provide internet and phone access to those affected by Typhoon Haiyan so they can re-connect with their families. Not only will people be able to let friends and family abroad know they are safe but they could also help find any missing loved ones. Disaster Tech

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