Streamlining Media Relations: Best Practices for Public Sector Communications Teams
The ability to navigate the ever-evolving media landscape is paramount to success in the public sector.
In this webinar, we'll show you how to master the art of building and maintaining positive relationships with journalists, optimising your communications and ditching the outdated media lists and inefficient methods that can slow you down.
With over 15 years of experience working with public sector bodies, MediaHQ has honed the skills and knowledge needed to help organisations like yours effectively manage media relations and communications.
Specifically tailored for Government, State, Semi-State and Local Authorities, this event is packed with actionable strategies and insights that will help you streamline your media contact management and save valuable time and resources.
This webinar will provide you with the tools you need to succeed in today’s fast-paced media landscape and help you discover solutions to common pain points such as :
- How to build media lists quickly,
- Fix bounced emails in seconds,
- Manage GDPR compliance,
- Handle press office queries,
- Track journalist moves, and easily find journalists for new campaigns.
Topics covered in the webinar include:
- Best practices for media list management.
- Strategies for quickly building targeted media lists.
- Managing GDPR compliance when dealing with media contacts.
- Handling press office queries and media enquiries.
- Tracking journalist moves and updates.
- Finding journalists for new campaigns and outreach efforts.
- Advanced Analytics - who is reading your email and when.
Attendees will have the opportunity to ask questions and engage in discussion with the presenter and fellow participants.
Who should attend this webinar?
The webinar will be highly beneficial for individuals involved in media relations, communications and public relations, as well as those holding positions of Head of Communications or Head of PR in the public sector.
MediaHQ is the world's leading media contacts and press release distribution platform. It was founded in 2006 by Jack Murray who learned media relations while working in the Irish political and government system. Each day over 300 press offices, in-house teams and agencies use the MediaHQ technology to power their media relations. Among their clients are nine Irish Government Departments, and over 40 State, Semi State and local authority clients.
Some of our 40+ Public Sector Clients
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When he told me what MediaHQ was, I thought this sounds too good to be true. My colleagues in Cork and I would regularly share media contacts from our own individual databases of media contacts stored on our own PCs. At one point, we tried to amalgamate them on an excel spreadsheet, not realising there was already a preordained solution to the problem in MediaHQ. I picked up the phone to MediaHQ. We have not looked back since.
When we send our press releases using MediaHQ, we know it is reliable. We can hit the right people at the right time at a national or local level. It gives us a level of trust and confidence that the press release is taken care of so that we can focus on the policy issues at hand. The old system was haphazard as it became impossible and time consuming to track journalists’ movements. Now we have all our lists in the one place, and we know that they are up to date.